DEFINING OUR IMPACT.
I-O-O-I MODEL
CASE STUDIES
Our purpose is to support and scale digital innovation in motorsports through strategic private investments, fostering technological advancements, increasing and diversifying fan engagement, and improving the accessibility of racing intelligence while ensuring financial sustainability and long-term value creation.
OUR INVESTMENT STRATEGY IS STRUCTURED AROUND THREE CORE PILLARS THAT WILL SHAPE THE FUTURE OF MOTORSPORTS DIGITIZATION.
RACING INTELLIGENCE
RACING INFRASTRUCTURE
RACING ENTERTAINMENT
TASK
Provide data insights through low-cost, globally standardized statistical language accessible to both real-world and SIM racing.
TASK
Digitize enrolment and participation processes, reduce admin, improve transparency, provide smart racing experiences.
TASK
Leverage data-driven content and platforms to attract diverse audiences and generate new revenue streams.
Foster talent, improve performance, cut costs.
Build universal motorsports knowledge center
Grow engaged fan communities and embedded revenue streams.
MEASURING WHAT MATTERS.
OUR IMPACT FRAMEWORK
We believe that real innovation should lead to measurable, lasting impact.
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To ensure our investments drive meaningful change across the motorsport ecosystem, we apply the I-O-O-I methodology, a proven framework that connects every action to its long-term effect.
Based on Input – Output – Outcome – Impact, this model helps us trace a clear logic from the resources we invest, to the technologies we help build, to the improvements they create, and ultimately to the transformational effects they have on racing.
We use this framework to evaluate and guide our work across our three key pillars. By embedding this methodology into our strategy, we move beyond surface-level metrics and focus on systemic improvements: affordable access and participation, greater inclusivity, smarter operations, enhanced safety, and new digital revenue channels for the entire motorsports value chain. It’s how we stay accountable, not only to our investors and partners, but to the future of the sport itself.
RACING INTELLIGENCE
RACING INFRASTRUCTURE
RACING ENTERTAINMENT
INPUT
Investments in user-centric developments, AI-powered analytics, real-time performance insights, and predictive modeling for teams, fans, and broadcasters.
Investments in smart circuits, automated event management systems, and digital driver/team registration to streamline administration and regulatory processes.
Investments in second-screen solutions, interactive fan engagement tools, and immersive content formats such as AI-driven broadcasting and gamified storytelling.
A universal knowledge and data hub with licences & contracts, blockchain-based repositories for car, hardware and racing data, enabling transparent ranking, rating, and qualification processes; connected cars for real-time fan interaction.
OUTPUT
Improved UX design for broader user adoption; standardized, low-cost statistical frameworks for performance optimization, health & safety, talent identification, and industry-wide adoption.
Social fan hubs and digital media platforms delivering data-driven narratives, gamified experiences, and intelligent sponsorship integration.
OUTCOME
Democratized (multi-tier, global) access to racing data, creation of diversified global talent pipelines, enhanced driver safety, and new sponsorship and monetization opportunities.
Reduced administrative expense, more track time, superior spectator experiences, improved knowledge transfer and resource availability (hardware and HR).
Immersive viewing and consumer experiences, expanded digital racing formats (e-sports, betting, free-to-play & interactive platforms), scalable new revenue streams.
